The bed-hopping BEAR that's slept with every 'It' girl from Pixie Geldof to Poppy Delevingne at New York's Bowery Hotel

By Sadie Whitelocks

PUBLISHED: 21:55 GMT, 21 June 2013 | UPDATED: 22:30 GMT, 21 June 2013

Blessed with a pair of shiny black eyes, irresistibly soft hair, and a suave sense of style it's hard not to warm to Bo the bear.

And maybe that's why the cute stuffed animal, a resident at New York's $425-a-night A-list haunt, The The Bowery Hotel,has become a star in his own right.

Some have even hailed him as the 'the chicest bear in fashion' as dozens of 'It' girls, including Pixie Geldof, Karen Elson and Poppy Delevingne, have captured him holding court in their bedrooms.

Why, hello there: Pixie Geldof photographs Bo chilling out on her pillow

Other guests who have fallen for his allure are musician Courtney Love and British aristocrat-turned-DJ Lady Mary Charteris.

Photographer, Amanda de Cadenet captioned her photo back in April, ’Guess who I'm sleeping with tonight’.

NYmag highlights that people, mostly women, have started uploading 'Bo snaps' to Instagram to alert 'various in-the-know friends that they're in town without being so obvious as, say, photographing the Chrysler Building.'

Only Vogue for me please: British model and socialite Poppy Delevingne offers Bo some reading material

The chicest bear in fashion: Bo rests in the bed of supermodel Karen Elson at New York's Bowery Hotel

But for a bear so busy, there are thankfully lots of 'Bos' to go around.

Each of the 135 red-and-white themed guest rooms at the Lower East Side venue comes complete with a teddy bear lying in wait on the duvet covers.

All are kitted out in the same outfits as the bellhops and doormen.

Added bonus: Each of the rooms at the Bowery Hotel, which start from $425, come with a Bo the bear

Bo the bear fan club: (From left) Pixie Geldof, Karen Elson and Poppy Delevingne

The adapted uniforms include a gold-buttoned military red coat, black pants and a bowler hat.

Some have chosen to mix his style up a little. California and New York-based model, Alana Bunte kitted her bear out with a pair of thick-framed red spectacles and some bright eye make-up.

Bo the bear was first introduced at the Lower East Side landmark in October 2011.

Up to mischief: New York style maven Fiona Byrne asks why the 'Bowery Hotel bears always look like they've had a really crazy night?'

Makeover: California and New York-based model, Alana Bunte kitted her bear out with a pair of thick-framed red glasses and some bright eye make-up

'Your new companion when you stay at the Bowery Hotel,' a caption read under an accompanying photograph.

Bowery Hotel proprietor, Sean MacPherson, told NYmag that it was seventies designer Jean-Charles de Castelbajac’s famous coat that was made up of dozens of stitched together teddy bears that inspired the idea.

He said he chose the name Bo as it's short for Bowery - the street the hotel is located on - and  because 'it’s an equal opportunity name; regardless of your sexual orientation'.

Smile for the camera: New York-based artist Aurel Schmidt snapped a male friend with the teddy

'You can feel comfortable sleeping with Bo. As Iman once said, "I’m not a man, I’m not a woman, I’m just Iman." Bo is Bo," he added.

For those who want to take Bo home with them, there are sealed 'virgin bears' for sale in each room’s minibar.

Mr MacPherson says that while Bos don’t get washed, they are regularly switched out when they get a little ragged.

But, he adds, 'I think it’s fine if Bo’s gotten around a bit.'

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